As they chart a path toward growth, CMOs face a daunting list of complexities: Generative and agentic AI, the impact of social commerce and influencers, and rapidly evolving consumer preferences and priorities are just some of the many factors transforming marketing today. We can help you separate the signal from the noise and achieve breakthrough impact.
Marketing leaders drive 4x ROI on marketing spend
Marketing leaders drive 4x ROI on marketing spend
As marketing becomes more complex, we see a sizable performance gap between companies that have mastered marketing and those that haven’t. Leaders are achieving median revenue growth that's 6 times higher while spending only 1.5 times as much on marketing. Laggards lack visibility into what’s required.
What Sets Marketing Leaders Apart? The 4 Cs
What Sets Marketing Leaders Apart? The 4 Cs
Achieve 4x ROI on marketing spend by excelling in four domains:
Consumer Obsession
- Use predictive analytics to anticipate consumer needs and behaviors
- Deepen that understanding with enriched first-party data
- Deploy cutting-edge martech platforms and measurement
Continuous Experimentation
- Test relentlessly to explore new frontiers in consumer engagement
- Assess new creative formats, channels, and audiences
- Invest as needed to scale successful initiatives
Command Attention
- Recognize the synergy between brand and performance marketing
- Take ownership of the creative process
- Prepare for emerging trends like agentic search
Comprehensive AI Transformation
- Think beyond content generation
- Leverage AI to redesign workflows and redefine agency relationships
- Restructure organizational processes to maximize the impact of AI
Resources for CMOs
Resources for CMOs
Role Support
Create your personal development plan, from ascending to CMO to thriving in the position to finishing strong.
Stories
Tune in to some fascinating conversations with CMOs at Cannes about what it takes to lead in a world that won’t sit still.
Perspectives on AI
Glean sharp insights from CMOs who are leading the way on the AI-powered reinvention of modern marketing.
Expert Community
FRWD, our exclusive network of 200+ digital marketing experts, partners with you and your agencies to succeed.
AI Transformation in Marketing
Our Technology Ecosystem Supporting CMOs
Our Technology Ecosystem Supporting CMOs
Our ecosystem connects cutting-edge solutions with Bain’s strategic expertise to elevate how CMOs compete and win. Together, we enable leaders to drive transformation with precision and impact.
